Quite simply, you don’t. All marketing is educated guessing.

Auspiciously, KBI as a company has been well educated in this realm having made a lot of guesses over the past half-decade operating in this niche.

Whether we’re executing on a defined plan of attack, or helping guide you through a strategic engagement, the (frankly daunting) number of data points we’ve collected means we’re removing the fog-of-learning for your organisation and fast-forwarding straight to a clear route towards the outcomes sort.

If you’re not 100% on where to start, we’re here to help navigate that too. Depending on where your business currently sits, it’s very likely one of our Services or Solutions will be the right path for us to travel down together.

The best way to start to plan our approach is to organise a chat for us to start to define what’s required:

Technology in general, is an exacting field. Security is arguably an even more imperious niche within.

In the security industry, every bit & byte needs to be precise and have reason, lest it be an additional vector for attack. Marketing for such an industry niche is equally demanding with each and every effort requiring checks and balances, and the intricacies of the subject matter be not just known, but understood.

Fortunately, everyone that works for KBI has a strong appreciation for technology, and in fact, has worked within the industry. The founders, and much of the advisory board of KBI, have worked at the coalface of security, holding diverse positions from Analyst to COO and much in between.

Brand is not a logo. Brand is not a colour… or a font… or a feeling…
Brand is an agreement. Your brand is a quick reference for your reputation.
Brand is important.

~ Cam Perry

Brand Identity is much more inclusive than just a logo or colour scheme. Brand is what we look like, how we communicate, our people, our audience, every time we interact with someone. Getting it right is not just important, it’s absolutely vital to the success of a business. And while it may evolve, without investing the time and effort to define your brand identity, your company is doomed to tread water while you’re using the logo you bought from an online freelancer that ticked the box.

Whether you’re a global company or an organisation that’s already gone through our first two framework Programs; Ignite then Accelerate, your digital presence now has found its footing.

We are fond of the analogy that this is like fishing. Building the ship, the fishing poles, weaving the net, finding the right location. This is the Ignite and Accelerate phases. Now if we’re serious about catching fish, we start chumming the water to attract the fish en masse…

That’s the content we create. It’s still up to you to pull in the fish and fillet them, but now you’ve plenty of opportunities.

Simply put; pretty much every start-up that wants to start to scale. The whole idea behind Boost is to build momentum and opportunity. By at least establishing a minimal digital presence, we can start to convert anyone even marginally engaged with the content we produce together. Boost is about really making a splash at just about any stage during our journey where a dedicated and highly capable sales team can magnify any efforts we make.

By creating an integrated and coordinated effort combining marketing and sales, we’re not relying just on passive inbound traffic, but actively driving engagement and putting the right resources in place to change interest to action.

Our Ignite Program is a collection of independent project frameworks designed to help identify and create the critical marketing assets for technology start-ups. It’s adaptable nature means that we customise the variables delivered for each client, without needing to proverbially re-invent the wheel. This culminates in the delivery of brand identity, a core website, social media presence, service catalogue, pillar content, and even fundamental reporting & analytics.

The primary reason is due to timelines. Most start-up organisations that come to us need their project turned around fast. So, we start with our Ignite deliverables first so we can get something professional and market-ready set-up. Then we can start to develop a more sophisticated solution that leverages automation and a more comprehensive coverage of your organisation’s capabilities.

The second reason is that we don’t know what we’re dealing with yet. During the period of this first phase, Ignite, we’re also establishing baselines and collecting intelligence that will allow us to create the ultimate result, rather than ‘guessing’ based on unrefined data points and supposition. Every important decision we make – particularly during Accelerate – is based on hard data.